Direct mail is so easy,
automated and flexible.
Just like emails. eesii indeed.
Expertise that speaks for itself
Print and Direct Mail Marketing are an elemental part of our DNA. As part of Bertelsmann Marketing Services, we focus on Programmatic Print and pave the way for a new generation of Cross-Channel Marketing.
Automated, trigger-based and personalized
Programmatic Print means a software-based, automated, and personalized distribution of Direct Mails along the Customer Journey as a complement to digital communication. Our solution is simpler, faster, and more flexible — and that's not just on paper.
THE BEST OF BOTH WORLDS
IN ONE STRATEGY
Leverage your data and easily deploy your Direct Mails.
Integration made easy
eesii can be easily integrated into your existing marketing processes and systems over your current Marketing Automation Suite. Stand-alone use for smaller companies is also possible. After activation, personalized campaigns can be planned and sent automatically with just a few clicks. Minimize manual effort and improve your holistic communication with your customers.
Personal, targeted, and cost-optimized
Our intuitive user interface allows you to select Direct Mails in almost any desired format without prior print knowledge. With the right triggers, you can reach your customers at the perfect moment in their journey. Don't waste time, because we don't either: our rapid time-to-market and flexible campaign options enable you to act quickly. We also increase delivery rates and prevent unnecessary costs through our address cleansing.
The right channel at the right time
Instead of considering digital and analog communication in isolation, eesii bridges the gap and enables cumulative, cross-channel touchpoints. We call this positive interaction the 'Multiplying' effect or the holistic orchestration of all marketing channels. Did you know that direct mails can remain in a household for up to 17 days and that 35% of all mailings are read by more than one person?
- “With the standard integration of eesii and DYMATRIX Marketing Automation, we have created a powerful combination to fully exploit the potential of Direct Mail Marketing. The intelligent automation and extensive personalization options of DYMATRIX Marketing Automation are a perfect fit for eesii's user-friendly platform.”Sebastian FischerDirector Sales & Key Account Management, DYMATRIX
- “The close integration of ELAINE with "eesii" for the Direct Mail channel opens up a wide range of possibilities for our customers to specifically target their audiences through Programmatic Print, thereby sustainably increasing their marketing effectiveness.”Matthias KlumpePartner Manager , ELAINE technologies GmbH
- “At Apteco, we are proud of the new integration of our marketing software into the new digital platform "eesii" for the direct mail channel. Through the seamless connection and powerful features, we can help implement targeted and personalized print campaigns effectively and elevate our users' marketing strategies to a new level.”Florian von BrachtPartner Manager, APTECO
- “With eesii, we have not just a programmatic print tool for the trigger-based distribution of our direct mails - the team supports us throughout the entire process and provides assistance with their many years of printing expertise.”Tobias StorkHead of E-Commerce & CRM, Takko Holding GmbH
- “Klaviyo's simple integration into 'eesii' is revolutionizing the direct mail channel by enabling our customers to automate their marketing campaigns, intelligently use data, and deliver personalized content with maximum precision and efficiency”Jordan Bourchier-LeeStrategic Partnerships, KLAVIYO
Our expert team will show you how to
create dynamic and personalized direct mail campaigns that increase your conversion rate.
Our customers
Our partners
Create Direct Mail campaigns,
that appeal not just to you, but also to your customers.
What is Programmatic Print?
What is Programmatic Print?
Programmatic Print automates the printing process and accurately targets existing customers and known prospects with content that is truly relevant to them. The diverse customization options make Programmatic Print a personal experience for your customers. Unlike conventional printing, the trigger in Programmatic Print comes from the customer, who has reached a point in their individual customer journey where a direct mail moves or retains the customer to make a purchase.
Why is Programmatic Print relevant?
Companies that have been using print as a channel for a long time can learn a lot from their purely digital market counterparts. They expect marketing channels to have a short time-to-market, a high degree of automation, and above all, the ability to personalize. All this is offered by Programmatic Print, making Direct Mail an important channel in omnichannel marketing.
How does eesii work?
Thanks to automation and integration into your marketing automation suite, eesii eliminates lengthy manual processes, makes print as easy to use as digital channels, and consequently future-proofs it. Thus, you can effectively reach your target audience through automated and personalized direct mail campaigns.